Naturals Unveil New Logo

Last updated Tuesday, May 29, 2007 3:55 PM CDT in News

By Kurt Voigt
THE MORNING NEWS

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    SPRINGDALE — Springdale's future minor league baseball team is building its home — and on Tuesday it got a face to go with the stadium.

    The Northwest Arkansas Naturals, in front of more than 100 at the Tyson Park Pavilion, unveiled the team's logo. It was as designed around a theme of natural waterfalls in the area.

    "This is the announcement that we feel gives life to the franchise," said Eric Edelstein, the Naturals general manager. "This is our identity that is being revealed."

    The logo was designed by graphic designer James Skiles of Phoenix Design Works in New York City. Phoenix Design currently has five logos in use in Major League Baseball, but the Naturals was the first for a minor league franchise.

    "It's another step in the process of moving the team here, and everyone is excited about the future," Texas League President Tom Kayser said of the logo.

    The Naturals, currently the Wichita Wranglers, will move to Springdale from Wichita in 2008. The Double-A franchise is affiliated with the Kansas City Royals.

    The team's future stadium, currently under construction on the west side of Springdale, is set for completion in early 2008.

    "They did a good job incorporating the surroundings of Northwest Arkansas," Springdale Mayor Jerre Van Hoose said.

    Reader Comments (2 comment(s))


    The following comments are provided by readers and are the sole responsibility of their authors. The Morning News does not review comments before their publication, nor do we guarantee their accuracy. By publishing a comment here you agree to abide by our comment policy. If you see a comment that violates our policy, please notify the web editor.

    pulled_pork wrote on May 29, 2007 6:22 PM:

    " It's pathetic that they used designers from New York and Phoenix to come up with the logo, and a horrible one at that. Whatever happened to using people in your geographic region who have a better idea what the people in NWA want? "

    Bama Hog wrote on Jul 19, 2007 3:47 PM:

    " My two year-old could have designed a better looking logo....DO NOT DELETE THIS. "


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