Naturals Unveil Logo

Last updated Wednesday, May 30, 2007 11:39 AM CDT in News

By Kurt Voigt
THE MORNING NEWS

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    SPRINGDALE -- The area's future Minor League Baseball team is building its home -- and on Tuesday it got a face to go with the stadium.

    Representatives of the Northwest Arkansas Naturals, in front of more than 100 at the Tyson Park Pavilion in Springdale, unveiled the team's logo. It was designed around a theme of natural waterfalls in the area.

    "This is the announcement that we feel gives life to the franchise," said Eric Edelstein, Naturals general manager. "This is our identity that is being revealed."

    The logo was designed by graphic designer and Arkansas-native James Skiles of Phoenix Design Works in New York City. Phoenix Design currently has five logos in use in Major League Baseball, but the Naturals was the first for a minor league franchise.

    "It's another step in the process of moving the team here, and everyone is excited about the future," Texas League President Tom Kayser said of the logo.

    The Naturals, currently the Wichita Wranglers, will move to Springdale from Wichita in 2008. The Double-A franchise is affiliated with the Kansas City Royals.

    The team's future stadium, currently under construction on the west side of Springdale, is set for completion in early 2008.

    The remaining contracts for stadium construction are scheduled to be awarded today. If the bids come in under estimates, and most of the bids for the stadium and other public project have been lower than anticipated this year, a few more bells and whistles could be added to the stadium, according to city officials.

    "They did a good job incorporating the surroundings of Northwest Arkansas," Springdale Mayor Jerre Van Hoose said.

    Reader Comments (2 comment(s))


    The following comments are provided by readers and are the sole responsibility of their authors. The Morning News does not review comments before their publication, nor do we guarantee their accuracy. By publishing a comment here you agree to abide by our comment policy. If you see a comment that violates our policy, please notify the web editor.

    supportnwa wrote on May 30, 2007 1:56 PM:

    " It's nice to know that the baseball team wants the support of NWA, but contracts the job of the logo design to New York. The ADG reports that Edelstein was referred to Phoenix by Matt Shanklin, Arkansas' associate athletic director in charge of Marketing. Shanklin had used them in 2001 for the Razorback logo. Great to know how they are keeping the money in NWA! They both sure ask for a lot of it! So keep those donations going NWA. Let's support everyone else! "

    Bama Hog wrote on May 30, 2007 2:56 PM:

    " My 2 year old could have designed a more appealing logo. "


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