ATHENS, Ga. - Ninety seconds were enough.

First-year Arkansas coach John Pelphrey needed just 90 ticks off the Stegeman Coliseum clock to realize his Razorbacks were in trouble Saturday night.

"I didn't think (our energy level) looked great," Pelphrey said. "After about the first minute and a half, I turned to our staff and said, 'Georgia looks faster than us right now. That's not possible.'"

Oh, it was possible. And it was only the beginning. Arkansas never matched Georgia's intensity in an 82-69 loss, the Razorbacks' second defeat in a row after a 2-0 Southeastern Conference start.

The Hogs committed 17 turnovers. They were outrebounded. They got beat to loose balls. And they left Georgia's shooters wide-open for a majority of the evening.

"I think our effort was up and down," Arkansas senior Steven Hill said. "It wasn't enough. We need to have 40 minutes of level effort. A lot of it is mental. We just have to stick to fundamentals, and if we do the little things right, then we can win games."

The "ordinary things," Pelphrey's term for basic fundamentals, eluded the Razorbacks (13-5, 2-2) from start to finish. They did handle Georgia's physical, defensive pressure for about 12 minutes, turning the ball over just four times in building a 20-18 lead.

But then, sloppiness ensued. Lazy passes, lax defense and questionable choices marred the final eight minutes of the first half. Georgia's switch to a half-court trapping defense confused Arkansas' guards, and the Bulldogs (11-5, 2-1) used a 16-7 spurt to take a 34-27 halftime advantage.

Struggling to deal with the harassing defense, Sonny Weems, Gary Ervin and Stefan Welsh combined for seven of Arkansas' nine first-half turnovers.

"It was just a lack of execution," Pelphrey said. "I was very surprised by that. The guards were very lackadaisical with the ball. I thought they got spread out too much. They didn't do a good job of executing."

Little execution took place on the offensive end of the court, either. Arkansas' two leading scorers, Weems and Patrick Beverley, combined for five first-half points. The Hogs drained only two of their 11 attempts from 3-point range. They had nine shots blocked, and they finished with just four points off fast breaks.

Still, several players cited lackluster defensive effort as the main reason for Arkansas' troubling performance. Georgia's Billy Humphrey exploded for 14 of his game-high 24 points in the second half, often shooting without any Razorbacks even close to him.

"Our offense was really clicking, and Billy's shooting really gave us a boost," Georgia coach Dennis Felton said.

Ervin said the Hogs could only blame themselves for Felton's first comment.

"We needed to get stops," Ervin said, "and we couldn't get any it seemed in the second half."

Georgia scored 48 points after halftime, and every Razorback appeared frustrated as the Bulldogs steadily increased their second-half lead. The score got so out of control, the sparse, announced crowd of 8,322 started to file out with more than three minutes left.

Even the usually animated Pelphrey looked subdued, rarely raising his voice Saturday night. He tried to be "an encourager," he said, hoping to keep his players positive as their productivity -- and effort -- spiraled. But finally, after Arkansas' 17th turnover, Pelphrey raised his voice.

Arkansas couldn't even be ordinary, and Pelphrey felt sick over it.

"It sounds like it's a broken record at times, and we just keep going over the same things with them," Pelphrey said. "If we want to be competitive in this league, we need to start doing those ordinary things better."